The Martin Parable
5 min readJan 23, 2024
Martin Williams, VP of Engineering at the hot new startup ShortCell**, stepped out of a meeting with Ruth, the CTO. The executive team has identified a unique strategic opportunity to help propel ShortCell forward but the window is closing. Martin, well aware that his current development team is already at capacity, has to figure out a way to shift some capacity to the new project without major disruption.