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Culture Doesn’t Matter
Your company culture doesn’t mean anything if it’s not lived and demonstrated by your company leadership.

You read that right. Company culture doesn’t matter. And why should it? Would you really pick your next position based off some namby-pamby feel-good words? I wouldn’t. Mission statements about “making the world a better place” or “building a sustainable future” sound great but what’s the point? Does anyone really care where their next paycheck comes from as long as it comes?
No.
No one cares about some stupid words on a business card or a website, because culture isn’t the words, its the actions.
You can have all the nice words and pretty visuals, the multi-cultural stock photos on your recruiting site, the Diversity Report that blasted to all your shareholders as some sort of ultimate virtue-signal, but absolutely no one will care if those words are backed up by actions.
Because your company culture doesn’t mean shit if it’s not lived and demonstrated by leadership each and every day.
Someone might like the idea of good culture, but actually doing the work is a whole matter entirely. Maybe you listened to a Gary Vee podcast and he talked about how sometimes you need to fire your best people if they’re…